Twitter's bird is retired as the platform becomes X
Nine months after buying it, Musk replaced Twitter's name and logo with X.
Company
X (Twitter)
X is the social media platform that Elon Musk acquired in 2022 when it was Twitter, and renamed X in 2023.
- Acquired 2022
- Renamed 2023
Official site: x.com
About X (Twitter)
Musk disclosed a stake in Twitter in April 2022, agreed to buy it that month for $44 billion, tried to withdraw, and closed the deal in October 2022 after litigation.
Under his ownership the company cut staff sharply, changed its verification and subscription system, and revised its moderation rules. In 2023 it dropped the Twitter name and bird logo in favor of X, which Musk wants to grow into an "everything app."
Stories 3
Elon Musk completes his $44 billion purchase of Twitter
After months of back and forth and a looming trial, Musk closed the deal to take Twitter private.
Musk discloses a 9.2% stake in Twitter
A regulatory filing revealed he had become the platform's largest shareholder, setting off the chain of events that led to a buyout.