Twitter's bird is retired as the platform becomes X
Nine months after buying it, Musk replaced Twitter's name and logo with X.
Archive entry. This article looks back at an event from July 24, 2023. It was drafted with AI assistance from public records and is being fact-checked. See our About page.
On July 23, 2023, Elon Musk announced that Twitter's bird logo would be replaced, and the platform was rebranded as X the next day.
The change followed Musk's long-stated idea of an "everything app" under the X name, a concept going back to his X.com company in 1999.
The twitter.com address redirected to x.com. The rebrand was one of the biggest in recent tech history, and many users kept calling the service Twitter.
