Tesla's "secret master plan" is published
In a blog post, Musk laid out how Tesla would move from expensive sports cars to affordable electric vehicles.
Archive entry. This article looks back at an event from August 2, 2006. It was drafted with AI assistance from public records and is being fact-checked. See our About page.
On August 2, 2006, Elon Musk published a blog post titled "The Secret Tesla Motors Master Plan (just between you and me)." The plan, he wrote, was simple.
- Build a sports car.
- Use that money to build an affordable car.
- Use that money to build an even more affordable car.
- While doing the above, also provide zero-emission electric power generation options.
How it played out
The sports car became the Roadster, the more affordable car became the Model S and Model X, and the cheaper one became the Model 3 and Model Y. Tesla also moved into solar power and batteries for homes and utilities.
Musk later published a "Master Plan, Part Deux" in 2016 and a further plan in 2023.
